Problem
Headquartered in San Diego, Phamatech is a leading healthcare diagnostic device maker, whose products are sold to medical, government and retail markets, including 40,000 U.S. retail drug stores nationwide. Director of Domestic Sales Art Jensen recalls the difficulty and high cost of delivering marketing, sales and training materials to customers.

With the high cost of hardcopy materials, Art relied on the web for selling, informing and training prospects and customers. Yet with Phamatech’s broad product line, features depth and training demands, conventional web content still fell short.

Solution
Then, Art identified PresentationPro’s PowerPRESENTER Suite as an extremely cost effective way to meet all Phamatech’s communications needs in driving sales, informing customers and maximizing product training effectiveness.

“Our products range from pregnancy tests to various drug testing devices, for healthcare, government or retail customers. Some of our devices require several critical steps for proper use, and each possess key features that need to be communicated to audiences ranging from lab technicians to parole officers to young married couples.”

“PresentationPro’s PowerPRESENTER Suite gives us the flexibility to communicate effectively with all of our target audiences. PowerPoint presentations containing highly descriptive photos, charts, text and narration, with backgrounds and terminology created to match intended audiences are converted to Flash with PowerCONVERTER. Then, we target prospects and respond to customer inquiries with tailored presentations via EmailPRESENTER, and the results have been excellent.”

“Now with PowerCONVERTER, our website allows us to deliver content that matters, effectively moving each prospect through a structured and market-focused sales process, while showing each audience the best explanations of how our products work.”